The NFL and Nickelodeon are partnering to launch a new line of products – NFL X. The new line of merchandise celebrates the shared love of fans of both brands and allows families to showcase their fandom. The NFL Wild Card Game on CBS and the NFL Wild Card Game on Nickelodeon will be available for viewing in the United States starting January 16.
The NFL is one of several sports leagues experimenting with digital collectibles to create new fan experiences and revenue streams. Its partnerships with Dapper Labs, which makes blockchain technology for digital collectibles, are an example of the possibilities. Fans will soon be able to collect digital collectibles from the leading NFL players and their greatest plays. But how will NFL X make this possible? What’s next? Will it be available to the general public?
There are two types of receivers in NFL X. The X receiver usually plays on the line of scrimmage and is known as the #1 receiver. Meanwhile, the Z receiver, also known as the flanker, is a versatile player that moves in and out of formations. Ultimately, the NFL X game will feature players like Michael Vick, Jimmy Garoppolo, and Julius Peppers.
In addition to clothing, NFL X products also include accessories. Fans can show their loyalty to their favorite teams by wearing official apparel. The NFL X Darius Rucker collection includes shirts and other items that celebrate the football star’s affiliation with the Atlanta Falcons. Darius Rucker NFL apparel also includes items in team colors and logos. It’s the ultimate game-day apparel, and it’s a great way to show your team spirit.
The NFL partnered with FIT for the Visual System Design Contest, which allowed students to create a reimagined brand identity for each NFL team. Faculty advisors who specialize in brand management for the NFL were chosen to serve as judges for the contest. At the end of the contest, three award winners were selected. Winning designs will become part of NFL branded merchandise and will be available to fans around the world. So, if you have a passion for the NFL, you might want to take a look at the new merchandise!